As you may already be aware, most people prefer to avoid taking risks. In fact, most people prefer to avoid taking risks so much that they fail to do so even when taking the risk makes complete and total sense.
Here’s an interesting conundrum for cyber security professionals.Some simulated attacks reduce human cyber risk.Others, however, have no effect on risk – and may even have a negative impact.
Phishing scams evolve constantly. Don’t they?
On the one hand, yes. Sophisticated cyber criminals are very much aware that, once a phishing scam becomes well known, its potency falls. So, over time, phishing scams adapt and evolve.
On the other hand, the the nuts and bolts of phishing scams are surprisingly static. On the whole, phishing attacks are quick, cheap and disastrously effective. Knowing this, criminals rarely tweak the inner workings of their phishing scams all that much.
The consequences of phishing can be severe…
It’s widely reported, for example, that tech giants including Facebook and Google sent as much as $100m directly to criminals following a spear phishing campaign that went on for more than two years.
In 2017, an email prankster targeted the White House.
The prankster’s goal was simple: to trick White House staff into responding to fraudulent emails for nothing more than a cheap thrill. With little to gain from the endeavour, the prankster’s efforts were basic.
The trickster wrote a simple email purporting to be from Donald Trump’s son-in-law, Jared Kushner. He sent it off to Tom Bossert (at the time Homeland Security Advisor). And he waited to see if the security advisor would respond.