This paper reviews empirical evidence on the effectiveness of fear appeals, concluding campaigns that empower users are more effective than campaigns that aim to scare users (at least in the health sector), and that fear shouldn’t necessarily be the go-to tactic when designing behavioural change interventions.
Critical success factors for security education, training and awareness (SETA) programme effectiveness: an empirical comparison of practitioner perspectives
Cyber security has never been more important than it is today in an ever more connected and pervasive digital world....