A framework to motivate safe online behavior that interprets prior research and uses it to evaluate some of the nonprofit online safety education efforts is presented. Self-efficacy and response efficacy have the most consistent impact on safety behavior, and also interacts with risk perceptions. Fear is most likely to work if the threat information is coupled with information about how to cope with them. Safety takes the time and expense to obtain protective software and keep it updated. When users are deeply involved in online safety, they are likely to carefully consider all of the pros and cons of arguments made for and against online safety practices. Collective moral responsibility encourages safe online behavior. An average user can be induced to take a more active role in online safety. Relatively modest and carefully targeted interventions can prove effective in promoting online safety.