Following a literature review, the paper’s authors built a measure of perceived deception in advertising. The measure was fuelled by perceived veracity and perceived ethic, and may allow marketing practioners to evaluate the percieved deception of marketing communications before launching marketing campaigns.
Cyber security has never been more important than it is today in an ever more connected and pervasive digital world....
The purpose of this paper is to investigate the cyber hygiene practices of remote workers. This paper used two...
Situational Judgement Tests (SJTs) are a multidimensional measurement method commonly used in the context of...