Investigating cyber security factors influencing the perception behavioral intention of small and medium enterprise

This study investigates the perception of cyber security among MSMEs, particularly those new to technology, utilizing the Protection Motivation Theory (PMT) model. Data is gathered through surveys and analyzed quantitatively using Smart-PLS software. Several variables are examined for their impact on Protective Behavioral Intention. The findings reveal that Perceived Severity (PS) and Self-Efficacy (SE) significantly and positively influence Protective Behavioral Intention (PBI). The study underscores the growing adoption of information technology by MSMEs but highlights a lack of cyber security awareness and risk management measures.