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Evaluating social media privacy settings for personal and advertising purposes

The purpose of this paper is to define two types of privacy, which are distinct but often reduced to each other. It also investigates which form of privacy is most prominent in privacy settings of online social networks (OSN). Privacy between users is different from privacy between a user and a third party. OSN, and to a lesser extent researchers, often reduce the former to the latter, which results in misleading users and public debate about privacy.