This paper reviews empirical evidence on the effectiveness of fear appeals, concluding campaigns that empower users are more effective than campaigns that aim to scare users (at least in the health sector), and that fear shouldn’t necessarily be the go-to tactic when designing behavioural change interventions.
Is cybersecurity research missing a trick? Integrating insights from the psychology of habit into research and practice.
The idea that people should form positive security habits is gaining increasing attention amongst security...