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Journal article | Research library
| 09/01/2008

Opening the mind to close it: Considering a message in light of important values increases message processing and later resistance to change

Duane Wegener | Kevin Blankenship

As the paper’s prescriptive title suggests, the authors find linking a message to any important values an individual might hold increases the effectiveness of a message – which is likely to be of use when a message has little or no personal relevance to an individual.



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