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Report | Research library
| 02/03/2010

MINDSPACE: Influencing behaviour through public policy

David Halpern | Dominic King | Ivo Vlaev | Michael Hallsworth | Paul Dolan

In an effort to aid policy makers seeking to change behaviour, a team of researchers summarise nine non-coercive influencers of human behaviour: the messanger (who a message comes from); incentives (such as loss avoidance); norms (what other people already do); defaults (ie, maintaining the status quo); salience (the novel and interesting); priming (acting after subconscious cues); affect (our emotions); commitments (to maintain consistent behaviour) and ego (to feel better about ourselves).



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