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Journal article | Research library
| 11/01/2022

Does psychological distance and religiosity influence fraudulent customer behaviour?

Shavneet Sharma | Gurmeet Singh | Loveleen Gaur | Rashmini Sharma

This study delves into the motivations behind fraudulent customer behavior on eBay, a phenomenon that imposes significant financial losses on online businesses. To investigate this issue, a conceptual framework is developed, extending the Theory of Planned Behavior with factors such as religiosity, social detection risk, ethical judgment, and the moderating influence of perceived psychological distance.

The research employs a quantitative methodology, gathering data from 450 respondents, and utilizes covariance-based structural equation modeling to analyze the proposed hypotheses. The findings of the study unveil several key insights:

1. Intrinsic and extrinsic religiosity have a negative influence on attitudes towards fraudulent customer behavior on eBay.

2. Attitude, subjective norms, and perceived behavioral control exert positive influences on fraudulent customer intentions, while ethical judgment has a negative impact.

3. Psychological distance enhances the relationships between attitude, perceived behavioral control, and fraudulent customer intentions on eBay.

4. The association between ethical judgment and fraudulent intentions weakens among individuals with a higher perceived psychological distance.

This study contributes to the existing literature, offering valuable insights into the factors driving fraudulent customer behavior and providing guidance to online businesses and cyber security developers on strategies to combat this evolving threat.

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