An empirical investigation of the factors that influence Internet user’s ability to correctly identify a phishing website

The aim of this study is to report on the results of an empirical investigation of the various factors which have significant impacts on the Internet user’s ability to correctly identify a phishing website. This study conducted quantitative research with the help of a structured survey questionnaire along with three experimental tasks. A total of 621 valid samples were collected and the multiple regression analysis technique was used to deduce the answers to the research question. The results show that the model is useful and has explanatory power. Future research should account for the Internet user’s general security practices and behaviour, attitude towards online financial activity, risk-taking ability or risk behaviour and their potential effects on Internet users’ ability to identify a phishing website.