Select Page
The report highlights the innovation and disruption within the SA&T market, driven by customer expectation 


CybSafe, the behavioural security platform that helps enterprises manage people-related cyber risk with behavioural science and data analytics, announced today that it has been included in the Forrester Now Tech: Security Awareness and Training Q4 2021. The report is designed to give security leaders insights into solutions that help them measure, manage, and reduce human-cyber risk.

The report, which includes 33 vendors, reviews the market beyond the “traditional solutions” with the sole purpose of training people about security to meet “perfunctory compliance regulations”. Jinan Budge, the report’s principal analyst along with her colleagues, states that innovation and disruption has evolved the market in a short space of time.

In a blog published alongside the report, Jinan Budge states:

“The key disruption is that SA&T is no longer solely operating to train people for the sake of training them – behaviour and culture change have moved beyond being performative to fostering real action.”


To support the outcome of real action, the report identifies further disruption to the market with the ability to “measure the human risk, based on human’s actual behaviours or sentiments about security”. It goes on to state that some vendors are now able to “demonstrate how changes in behaviour reduce actual cybersecurity incidents.” 

To reflect the dynamic changes in the market, the analysts have broken the market into four segments, with CybSafe being categorised within three of those segments:

  • Human risk quantification vendors provide a data-driven approach to behaviour change.
  • Security culture mapping vendors measure sentiment and emotions.
  • Content- and experience-driven awareness vendors lead with content.
  • Comprehensive security awareness and training vendors provide a one-stop-shop.

CybSafe was listed in security culture mapping, comprehensive SA&T and human risk quantification.

Oz Alashe, CEO of CybSafe, said: “We applaud Jinan Budge and the Forrester team for advancing the definition of the SA&T market. CybSafe was founded on the belief that traditional awareness measures are no longer enough. There is a need to build strong security cultures and change security behaviour – placing people front and centre. Yet most security teams don’t know whether their security controls are positively affecting their people’s risk. And most solutions don’t create the right environment for people to thrive or change their behaviour. CybSafe removes inefficiency and ambiguity by pioneering the use of data and behavioural science to manage human cyber risk. It takes a long-term view on behavioural change.”


The Now Tech report provides advice on how to select the right provider, including a review of the data abilities to drive behaviour, culture and security program change, prioritising engagement and mapping security culture.

 CybSafe is relied on by over 350 organisations in 15 countries, including Credit Suisse, Air Canada, HSBC and NHS Trusts.




About CybSafe

We are CybSafe. A British cyber security and data analytics company focused on behavioural security. We make it easier to manage human cyber risk.

CybSafe’s software gets people engaged in security – empowering them to make the best everyday-security decisions possible. It’s designed for the modern, hybrid workforce. We use behavioural science, data analysis and reporting metrics to help security professionals do their jobs better. And see their impact on people-related cyber risk.

At the heart of our software platform is SebDB. This is the world’s most comprehensive security behaviour database, offering insight into every security behaviour capable of minimising human cyber risk. Our evolving data models mean the CybSafe platform allows security teams to pre-empt security problems before they occur.

Consequently, CybSafe customers report improved security habits and fewer people-related security incidents.