You run campaigns, nudges and training all year. Then someone senior asks if it worked, and the best answer you have is a click rate that went down.

That drop could come from your campaign. It could also come from a quiet quarter or a new cohort of starters.

Behavioural scientists settle this with a control group. You split people at random and give one group an intervention. The other group carries on as usual. The gap between the two is your evidence.

In 45 minutes, Suzie covers the science and Tomas shows you how to set it up in CybSafe. You'll leave with the first test you want to run.

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What we'll cover:

• The gap between activity metrics and evidence of behaviour change
• Randomisation and control groups, in plain English
• Picking one behaviour to target, and finding out why people aren't doing it
• Matching a nudge, module or phishing simulation to that barrier
• Setting up the Random group assignment action in CybSafe Workflows
• Comparing the two groups and turning the result into evidence your board will trust

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Who it's for:

• CybSafe admins running GUIDE, PHISH or RESPOND
• Security awareness and human risk managers
• Security leaders who report programme impact to the board
• Anyone using CybSafe Workflows who hasn't tested an intervention against a control group

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Our speakers

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Sannidha Datla

Customer Success Manager, CybSafe

Sannidha helps CybSafe customers turn security awareness programmes into measurable behaviour change.

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‍Dr Suzie Dobrontei

Behavioural Scientist, CybSafe

Suzie researches which interventions shift security behaviour, and how to measure the shift.

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Tomas Crickmore

Senior Customer Success Manager, CybSafe

Tomas helps CybSafe customers build programmes and measure the behaviour change they produce.